Almost all presentations I design are highly confidential. Presentations of publicly traded companies to stock analysts are an exception. Recently I supported Psion in designing their 2009 preliminary results presentation.Most of you will remember Psion as one of the pioneers of PDAs and the Symbian operating system.

School text books and many business documents are written with the content creator in mind. Organized in sections, a clear structure nicely summarized in a detailed content page (or a PowerPoint agenda tracker). We make a point, provide supporting arguments, repeat the point, go back to the tracker page, open the next section, repeat. Perfectly organized, perfect logic. Studying equals forcing your brain to memorize a sequence of bullet points against its will. ("Hey, the first letters of each point make the word A-P-P-L-E when I swap the last 2 bullets!")