The first day of your career at McKinsey, you learned about the concept of “So what?”. It meant asking yourself what the real point of a chart full with analysis was, and writing that down as the title.

A so what should be meaningful, and not simply stating a fact for example instead of “We are making a loss in France”, maybe it should read: “It is time to leave the French market”

Once you established what the so what of the chart is, you could then go on an cut down any facts, data, or analysis that was not essential to make the point.

Designers can do good work, or can do great work. How can you get them to do great stuff?

On Friday I had an appointment with a new client. It was a long drive to get there, and a long drive to get back, especially on the Friday of a holiday weekend. I was probably in the car a total of seven hours. But I had such a great experience while I was there, I wasn't nearly as crabby as I could have been when I got home!

Images get more interesting with a dramatic perspective. How to find them? Look for unusual camera angles, and put an object on the foreground to amplify the effect of depth. As it is done in this ad found on Ads of the World.