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Product Launches Should be a Big Deal
Matt Lauer said that the launch of Windows 7 was the most important launch Microsoft had done in ten years. If that’s true, why’d it suck so much?
Each month I receive a publication called “Vital Speeches.” Last month’s issue included a transcript of Microsoft CEO Steve Ballmer’s launch presentation. Please don’t let this speech discredit the folks at Vital Speeches, it’s a great publication.
But really, couldn’t Microsoft’s herd of press folks have come up with a catchier title?
