Two years ago, I set out to uncover how story applies to presentations. There seemed to be a story-like magic to the presentations that caused change and spread broadly. Since I already had the context of thousands of presentations my firm had created for smart companies and causes, I studied what I didn’t know: screenwriting, literature, mythology, and philosophy—allowing myself to be led on a fascinating journey.

In our workshops we often show what great stories might look like had they been presented as PowerPoint presentations—usually to demonstrate how the typical business presentation can suck the life out of a powerful story.