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Create Your Communications Experience

by Bert Decker, CEO of Decker Communications, Inc.


You may have heard of the backchannel when one is speaking, but have you heard of BackNoise?  If not, it's time you do.  As blog post reader Paul Freet stated:  "Backnoise is like the hammer in the 1984 Apple
commercial.
"

Where's Your Lean?

Years ago I co-produced the film "Robert Kennedy Remembered." One of my favorite lines in the narrative described when Robert Kennedy first came to Washington as Senator, “He hit the ground running, leaning forward.”

Much has been written about President Obama's speaking style, particularly here and elsewhere, so I'm not going to comment on the specifics of last night's speech. Nor get into the opinion of many as to whether he is using the Bully Pulpit to excess. (He is.) But I do want to laud him for the way he handled the heckling of Rep. Joe Wilson.

You build relationships through spontaneous, casual, open and 'dialogue' communications. This is primarily done in the communications medium of face-to-face and not in text - until Twitter. Twitter is powerful enough to use right now, but will become even more of a relationship builder as people use the 'group' function.


Simple.
Natural.
Downright perfect.
This slogan for Coca-Cola’s brand “Simply Lemonade” captures desirable traits not only for products we consume, but also for how we express our ideas.  In particular, these words describe an effective communicator.

President Obama is no longer the premier communicator - which is remarkable as he was elected largely because of his speaking ability. I even named him as #1 in my Top Ten Communicators of 2006. It's not about the words - he does have very good speech writers - it's about the authenticity. 

He has slipped for several reasons. First of all he is over exposed - speaking somewhere almost daily:

Why was Walter Cronkite the epitome of trust? Trust is an essential quality to have in any communicating experience, particularly newscasting. And every article, blog or TV clip mentions how Walter Cronkite was so trusted. What can we learn?

At a recent speech the presenter before me started out with
a story, followed by another, and another. All linked to points.
Brilliant, and so rare in business presentations today. He warmed up
the audience, and I was grateful.

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