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Slides that stick

Helping you design better PowerPoint presentations


Many presentations are about ambition: "we want to double in size in 5 years". That's basically creating another company exactly as the one you have now. You can use the concept of a biological cell division to visualize this.

I do not use standard Microsoft PowerPoint templates very often, but I must admit that I was pleasantly surprised by this 2010 calendar template on the Microsoft web site. That saved me a lot of time in designing a kick off presentation for a new project. Tons more here.

Low hanging fruit, it is easy, a shot for open goal, come on: you can do it.Image via iStockPhoto

Recently, I spoke for the finalists of the BizTec business plan competition in Tel Aviv on how to pitch to VCs. The slides were an adaptation from an earlier talk on the same subject.

It is very hard to capture the sensation of a wide panoramic view in a photograph. Making a picture of that stunning view will look boring when you view it later. Not when you capture an object nearby as well.Impressionist painters use this technique in the composition of their works. See this painting by Alfred Sisley (Village On The Banks Of The Seine at Villeneuve La Garenne).

Unstage

Most presentations are written by people without a professional graphics, design, or art background (including me). While it is almost impossible to catch up on the technical skills of these professional illustrators, it can pay off to take a daily dive in their work. The blog unstage (link here) is an example of a daily source of information that you should add to your RSS reader. Example below: a poster by Network Osaka.

Tel Aviv uses a very dominant street painting scheme: red-white and you cannot park, blue-white and you can park but have to pay. The colors are so bright that the city looks like one big Formula One circuit. Why not use more modest colors? Grey blue and olive green? The picture below gives an example, freshly painted pavements (you have to re-paint often in the sunny climate here).The same is true for PowerPoint shapes.

Finally the business plan is ready. You Googled and asked around to make sure everything is inside: the market pain, the technology solution, the team, the market size, the competitive differentiation, the financial forecast, the intellectual property and patents. The result: 150 pages of PowerPoint.Do not use this business plan to present the business plan. OK, you used PowerPoint, but not to design a presentation. You used PowerPoint to write a document that is not suitable to put on a projector screen.How can you figure out what presentation you do need?

Here is a video of Twitter co-founder Jack Dorsey explaining the success of Twitter and other ventures he is working on (with the benefit of hindsight). Interesting from a presentation perspective for 2 reasons:

  1. The importance of visualization to crystallize your ideas
  2. How a minimalist presentation approach (hardly any slides, restraint presentation style) still can inspire an audience.

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