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Public Speakers Blog

Steve Siebold


There’s no place in the world like New York City to deliver a speech or be interviewed on television. New Yorkers are outspoken, direct, and fearless in asking questions that make most people blush. I’ve given speeches and interviews in NYC for years, but I have to admit that my interview today on FOX New York shocked me. I guess the lesson for all of us as speakers is to be prepared for anything, especially in the BIG APPLE! Check it out and see what you think.   Steve Siebold
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Why Do You Speak?

Why do you do what you do as a speaker? There are certainly easier ways to make money. I don’t know a single successful speaker who does what they do for the money. Knowing why you’re in this business may be the one thing that keeps you going during tough times. Watch this short video and see if you can answer this critical question for yourself.   Steve Siebold
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This is the marketing system I used to build a seven-figure speaking business during the 9/11 attacks. Imagine generating over 300 leads for speeches, training, coaching and consulting dates after delivering one 10-minute speech to a group of referral agents. On October 15-17, 2010 we’re going to host the last meeting of the year of the Siebold Success Network. The deadline to speak at this event is this Sunday, August 15 at midnight. Watch this short video post for more information and then register at www.sieboldsuccessnetwork.com     Steve Siebold  ( 4:31 )

Most speakers I know write their books too early, long before they’ve honed their message and established their uniqueness. That’s why the average speaker sells less than 250 copies of their book, and rarely write more than one. Most speakers books are Think and Grow Rich regurgitated. Invest the time in creating your unique point of view and put it in your book. Take a stand and write in strong, direct language. Writing about positive thinking is great, but it’s been done over and over for the last 100 years.

I just spent 2-days with 20 of the wealthiest professional speakers in the world. The meeting was held at the National Speakers Association Convention in Orlando. NSA has created a new, invitation-only group called the Million-Dollar Round Table. Each applicant had to submit financial statements to prove they had billed over a million dollars in speaking revenue in 2009. Only 21 speakers qualified, and I was honored to be one of them. All of us spoke during the 2-days, and it was amazing to hear the ideas from all of these brilliant speakers.

It’s a tough time for most professional speakers. The recession has wiped out speakers with a weak value proposition. The same thing happened after 9/11. The most telling sign is the National Speakers Association convention, which is being held in Orlando next week.  Just over 1,000 speakers are registered. When I joined in 1997, it was almost double that number. NSA is holding a special one-day session for all speakers earning at least a million dollars a year, and out the 1,000 speakers registered, only 24 of us have qualified.

One of the fastest ways to catapult your public speaking career is to be interviewed on national television. Last year I was on the Today Show, Good Morning America, FOX, ABC News, NBC, CBS, and a bunch of others. I can tell you from experience this is one the best things you can do for your career. In this short 3-minute video post, I share some of the most important tips for succeeding in this medium.
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One of the greatest thrills you can have as a professional speaker is addressing a sold-out stadium packed with 10,000 people. In 40-minutes you can reach more people with your message than most speakers reach in years. I’ve been lucky enough to give lots of stadium speeches, and I’ve learned some important lessons along the way. Speaking in a stadium is different than speaking to 100, 500, or even 1,0oo people. There are many more variables to consider and far more things that can go wrong.

If you could achieve your ultimate vision as a professional public speaker, what would it look like? Would you be speaking at Microsoft’s national convention with Bill Gates in the front row? How about being the opening keynote at a convention with 20,000 people in Madison Square Garden? Whatever your dream is, make sure your business plan is getting you closer each day. I’m in the middle of a 5-city, cross country speaking tour, and this video post is from beautiful San Francisco. Don’t be a speaker who settles for whatever this business hands you.

Fortune 500 executives are famous for referring to vendors in what they call ‘Tier Levels’. They take pride in only hiring “Tier 1 speakers”, which is another way of saying “the best of the best”. After all, they can afford it. When you’re spending five million dollars on a national convention, what difference does it make if the keynote speaker costs fifteen or twenty thousand dollars? They want the best and that’s who they hire. While most struggling speakers are worrying about building flashy websites and killer demo videos, Tier 1 speakers are almost always hired by referral.

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